This is my contribution to the oh-so-wonderful From Passion To Profit blog series curated by the luminous Laura Simms of Create as Folk (the outpost for creatives and incognitos). I’m delighted to be included in such an inspiring group: Thom Chambers, Michelle Ward, Tara Gentile, Alexandra Franzen, Dennis Baker, Lisa Sonora Beam as well as [...]
Let’s start with my butt Earlier this year I got a seriously bad butt spasm. I was really struggling for about six weeks, just managing for another month or so after that. At the height of it, I was in bed for a week on hospital-grade pain-killers and valium. The spasm made me excruciatingly aware [...]
In the world of marketing and copywriting, ‘What’s the benefit?’ is a mantra. It’s the question every service or product has to answer, in one way or another, to convince us to hand over the cash – What’s this going to do for me? Why should I care? Naomi Dunford of ittybiz.com gives a quick [...]
Freaking out about which specific shade of green (or blue or orange) should be in the logo? Agonising over pages of scribbled notes, searching for the perfect tagline? Putting off the website launch for the third time because it’s not quite right? You’re definitely not alone. I’ve spoken and worked with people who’ve become so [...]
Following your inner guide before any guru. Releasing effort into flow. Feeling the hum and thrum of your words in resonance with your whole self, your business and your people.
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